Aiden Zucker
Product Designer,
Collaborative, online whiteboards for connecting global creative teams
Product Design, UX, UI

Product and Scale

Murals are online whiteboards where you can collaborate with others in real time, similar to Google Docs. Every month over 65K people from companies like IBM, Netflix, Spotify, IDEO and Accenture use MURAL to scale design thinking across their global teams.


As a product designer, I led six major cross-functional projects, conducted 30 remote user interviews with people from around the world, participated in 10 usability tests, prototyped concept products for the CEO, advocated for bringing metrics into the design process, and supported the UX Lead in developing a product-wide design system.

I collaborated closely with three other product designers, the UX Lead Celeste Olivieri, the Head of Product Agustin Soler, PMs, Engineering and Customer Success. I designed mostly for web but consulted on projects for iOS and Windows apps.

Case Studies

Process and outcomes for three projects I led


GitHub Integration


Many teams at IBM use MURAL to break projects down into smaller tasks which they put into GitHub for progress tracking. The problem was that engineers were disengaged with the process because it required tedius copy-pasting between MURAL and GitHub.

“I want devs to think ‘Wow, this process is really convenient for building GitHub issues.’ That’s what brings devs to the table.”
—Eric Morrow, Design Facilitator, IBM Cloud


We designed an integration with GitHub that allows users to quickly create GitHub issues from sticky notes in MURAL with links between the GitHub issue and the sticky note.

1 — Right click group of sticky notes

2 — Select repository and labels

3 — GitHub issues are created

My Role

As the design lead for this project, I designed over 30 iterations for the interaction and worked with the Product Manager, Head of UX and Head of Product to decide which one was best. We also got feedback from IBM sponsor users, the rest of the design team and the Customer Support team.


In the first half of Q1 2018, 21 users sent 115 sticky notes to GitHub. GitHub recently released an update that will allow IBM to use the integration, so the usage is expected to increase substantially.

More importantly, this release built the foundation for our subsequent integrations with JIRA and Microsoft Teams.


Educational Loading Screens


MURAL's loading animation was originally designed to be fun and dynamic, but it ended up looking clunky and associating the MURAL brand with the feeling of indefinite waiting.

We challenged ourselves to make it 10x better.




After many iterations, we found that reframing loading time as an opportunity for education provided the most value to users.We also found that loading time perception was lowest with a loading bar instead of a spinner or perpetual animation.


We worked with Customer Success to identify which tips would have the highest impact on how people use MURAL. Every reload triggers a random tip from the growing database.


Sometimes the impact of design changes aren't easily quantifiable. We were confident that this change would improve the experience of using MURAL, which will eventually be reflected in a reduced volume of support tickets and NPS.


Unearthing Export


Through interviews and surveys, we learned that users were struggling to get their work out of MURAL and into the next stages of their projects.


MURAL already had numerous export functions, but they were all hidden behind secondary menus. Would exports increase if there was a more direct affordance in the UI?

Before, export functions hidden behind secondary menus

After, export functions in one place, with clear label


The addition of the export button increased exports by 26% in the first two weeks of an A/B test.

More Projects
Educational web app for teaching creatives how to harness serendipity
Web Design, Front-end
Travel Pals
Making transportation for chronic hospital patients more human-centered
Service Design, Healthcare
Side Projects
Frequently updated stream of ideas, experiments and side projects
Visual Design, Writing, Video, etc.